DISCOVER YOUR SALON STYLE
Hospitality design plays an integral role in your salon business. Anything and everything you do to attract new guests, retain your existing clientele and compete with the hair salon down the street can be defined by your goodwill, your reception, your service and your entertainment. How well does your interior design support this level of goodwill?
Getting to the heart and soul of hospitality design and style starts with understanding the true meaning of hospitality. Essentially, it comes down to this: “the relationship between a host and a guest, wherein the host receives the guest with goodwill, including reception, service and entertainment.” Once you embrace all this encompasses, it becomes apparent why the hospitality style trend is happening and continues to evolve in today’s salon and spa environment.
“The more refinement you put into your design, the more hospitable your space will be.”
— Michele Pelafas
Hospitality style is not defined by whether your space is “glamorous and chic” or “simple and modern”. You can have a fun and quirky space or a California-vibe happening with a mid-century modern feel and still have hospitality style. Or not. So what is hospitality design and how do you get it?
Hospitality design can be explained by the finer points of your interior. The unique and memorable details that become part of the experiences your guests take with them…. the inherit character of the space and how it positively resonates with your guest…these are the talking points that keep guests coming back for more and these are ones that they tell their family and friends. It is how your business stands out and how you entertain and service your guests. Visual distinction and one-of-a-kind, comfortable details is what makes hospitality design – your own brand of hospitality style.
The more refinement you put into the design, the more hospitable your space will be. Hospitality design is in the extra-ordinary particulars: locally curated art, a cozy pedicure chair, a custom chandelier, an unexpected shape, a dimensional architectural wall, a cool wall covering, a bold color on the ceiling, a luxurious foot bath, in-direct lighting in a niche. I think you get the picture.
Remember, authenticity is at the core of hospitality design and your guests will know when a detail is not genuine. Copy cats beware. Authenticity comes from innovation – meaning don’t do what everyone else is doing. Create your own “memorable detail”. Simply adding a water feature to your space can be disingenuous. Guests also appreciate it when details are not forced upon them. It is all about great design and innate balance.
Build the type of character within your space that is true to your brand, your region and your clientele, and match that style with a killer service. You are the host, so bring good cheer to your guests for good business sense and hospitality design.
Here are some of our favorite designs on Pinterest.
“HOSPITALITY IS THE HALLMARK OF YOUR BUSINESS”
— Michele Pelafas