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Saturday, January 11, 2014

Inside Look: Gelous Beauty Bar

We are loving the dramatic contrast of light and dark with bold graphic accent pillows.  The mosaic tile mix of mirrored glass, espresso and silver provide a stunning backdrop for the modern sinks and set off the classic whites against the rich flooring.

Gelous Beauty Bar, London, Ontario

Wishing owner Darcie Caldwell much success!

Mode Pedicure Sink by Michele Pelafas, Inc.

Sunday, January 5, 2014

It's a snow day!

The white landscape inspired my room design that mixes modern pieces with distressed elements, a hint of glam and lots of texture for a chic, sophisticated environment.  Warm up wintry whites with rich wood accents, lots of pillows and a beautiful table lamp. 

Clockwise from bottom:  Analise Slipper Chair, Camillus Tray, C Table Lamp, Diana Vases, Branch Sculpture, Anatole Chest, Komaki Poof Pillow in background.

Wednesday, January 1, 2014

Welcome 2014! It's a New Year!

The new year brings with it a whole lot of "new" for Michele Pelafas, Inc.  This month we celebrate 10 years in business.  We also celebrate a new website (you're here now!), a new e-commerce site, a new showroom, a new design studio, a new manufacturing facility and with the expansion, new faces -  all perfectly timed with the start of a new and exciting year.

We've moved and expanded!  Our team is loving our new design studio and showroom.  Tres Tres Chic!

Introducing our signature"Blue Label" and our Collaboration Bar located in our studio showroom.

I want to personally thank all of our customers for your business and continued support over the past 10 years.  Please stay tuned.  There is more to come!

Merchandising 101

Looking to boost your spa's retail sales this year?  Below are some great ideas to get your customers buzzed about your products!

Endulge Spa

Educate your best salespeople – your technicians!  Your aestheticians and therapists will have the most interaction with your clients, so keep them updated with knowledge about the products you carry so they can make proper reccomendations.  Many companies offer ongoing education and lunch presentations about their products.  Contact your local reps and vendors to see what they can do to help keep you up-to-date!

Bliss57 Retail

Light it up!  Great lighting in your retail area is truly important.  Keep this area bright and highlighted so that your customers will be naturally drawn to your retail area.  Add spot lights to highlight specific products, and even in-cabinet lighting to really make your products stand out.

Spa Magnolia
Keep your displays neat & updated.  If you have regular clients coming in for treatments once a month, you want to have your displays refreshed each time they stop in.  Switch up which products you feature each month, rotate where your brands are placed, and keep it fresh by updating your signage regularly.  Have your staff pull products on the shelves forward and straighten throughout the day to keep it neat and organized.  Don’t be afraid to mix and match your products to create interesting, eye catching displays!

Spa Botany
Offer samples to your clients.  Talk to the representatives of the brands you carry to see if they offer any free samples for you to hand out.  Your customers will be more likely to come back and buy some more if they have the chance to try the product and fall in love with it!

Blissful Medical Spa, Denver, CO

Don’t overcrowd your displays.  In retail, less is more.  Creating a visually clean and uncluttered look will keep your retail area looking fresh.  Have too much stock for your shelves?  Find a place to store it until you need it!  Remember – uncluttered does not equal boring!  Create dynamic merchandise displays by pairing items with a shared theme.  For example, group items of similar shape, with a common color, or even with a similar texture or graphics.

H2T Retail

Make your retail area a reflection of your brand.  This is especially important if you are marketing your own brand of products.  By creating a retail environment that encompasses your company’s look and feel, your retail will instantly become a focal point in your business. 

Feel free to share your tips and ideas!  We love to hear from our readers!

Luxury Spa Microfiber Sheet Sets

Bring the spa experience home with these luxurious industry-proven, incredibly fine microfiber sheets. These wonderfully crafted 100% polyester microfiber sheets are buttery soft with a hand like the finest 600 thread count cotton and are luxuriously durable.

Available in white, cream, tea green, chocolate, silver blue, lavender and grey.